19 November 2009

Bringing Developing World Toilets to London



19 November is World Toilet Day - funny name, serious stuff...

'2.5 billion people worldwide are without access to proper sanitation, which risks their health, strips their dignity, and kills 1.8 million people, mostly children, a year; the majority of the illness in the world is caused by fecal matter; diarrheal diseases kill more children in the developing world than malaria and HIV/AIDS, 5000 children die every day from preventable disease; and it impacts on ability to attend work and school; lack of facilities is a direct cause of girls dropping out of school/illiteracy...'

Excerpt from Water Aid UK, 19 November 2009

'One of London's most popular public toilets will be transformed beyond all recognition on Thursday 19 November, World Toilet Day, to resemble some of the most hellish loos on earth.

Life without a proper toilet is a reality for 2.5 billion people in the developing world. For one morning only, members of the public are being invited to see for themselves the kind of squalid toilet environment that billions across Africa and Asia have to live with every day.

To raise awareness of the global sanitation crisis, WaterAid and award-winning ad director Kit Lynch-Robinson are creating a chilling scene in the Hyde Park Corner men's toilets – complete with rubbish dump, maggots, rusted pipes, a stagnant stream and a unique toilet scent, Eau de Toilet.

Members of the public will be able to experience the paradox between the above-ground world of London’s beautiful Hyde Park and the loos below, as two very different worlds are brought together.'

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