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Reposted in full from Adbusters, 11 December 2009
'We were high on the thrill of early capitalism. We loved the cars, the airplanes, the endless aisles of mega marts teeming with mass-produced goodies. We loved the validation that each new purchase brought. And then came the technology: the flat screens, MacBooks, iPhones and Xboxes. Every technological breakthrough made us feel more connected, more human and more whole. But then the economy collapsed and we began to tumble...suddenly we weren’t so sure anymore. The line between necessity and luxury – once blurred beyond distinction – came into sudden, violent focus.
What pleasure is there in a 50-inch plasma if you don’t have a wall to hang it on? What joy does a brand new automobile bring if climate change looms large on the horizon? The wisdom of credit, and the attendant practice of living well beyond our means, suddenly hit home. And now, as belts tighten and paradigms crumble, we are beginning to hear the first whispers of a post-consumer era…the dawning of a post-materialist age.'
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