Excerpt from the idea hive, 9 November 2009
'Why buy when you can share?...After all each item shared is an item not created, and that is the greenest item of all.
This is a long term trend, and one that is not going anywhere. All the systemic pressures driving it are only going to increase. We are on the cusp of shifting into a post consumption economy. From the perspective of a consumer it makes a lot of sense, however from the perspective of a business it spells trouble, as profits are generally driven by increasing consumption. Sharing in the virtual world has been disrupting business models for several years and now this ethos is moving into the physical realm. How can you re-imagine your business to align with this current rather than trying to swim against it? What are the new opportunities that are emerging? This is a classic case of the Innovators Dilemma at a very deep level...
To stay ahead of the pack keep your eyes on Shareable, a website...trying to document this emerging trend...'
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