From Fostering Sustainable Behaviour Listserv post by Eric Johnson of Alderspruce Sustainability Consulting Group (US), 16 August 2009
'Although it isn't "research" providing evidence, there is a Master's Thesis from Fielding Graduate University by Coleen Douglas that coins the term "cumulative epiphanies." This implies that most people need many small epiphanies about sustainability before they can shift to a deeper consciousness of it. There is a parallel concept in marketing and advertising that would certainly have empirically researched evidence of how marketing efforts need to be seen a certain number of times in the subconscious before they register in the conscious.'
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