'[Climate change]...we're concerned, but apathetic. Those are among the findings of an exceptionally detailed public opinion study called Global Warming's Six Americas 2009: An Audience Segmentation Analysis.
The 132-page study breaks down the populace into six groups, which it calls Alarmed, Concerned, Cautious, Disengaged, Doubtful and Dismissive, and analyzes each of their views. It was conducted by the Center for Climate Change Communication at George Mason University, which is led by Ed Maibach....
[Ed] "I found nothing more surprising than the fact that of the group of people most concerned about climate change - the group we call alarmed - 75 percent say they have rewarded and punished companies based on their environmental performance, but most hadn't taken the time to write or call their congressman," Ed said.
"They are more comfortable expressing their wishes through they shopping patterns than they are by acting as citizens in a democracy," he added.'
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