06 October 2009


Excerpt from
Culture Buzz, 16 September 2009

'WWF Germany created this street marketing action to remind us that global warming is real and that time to find a solution is running out. To show this, the ecological organization placed 1000 people made of ice on the Gendarmenmarkt plaza in the German capital Berlin. They are all seated on their hands to symbolize the inactivity of governments in the face of this urgent global problem. A creative action that encourages reflection.'

Watch a clip of this action: www.youtube.com/watch?v=JgtKbkT5NtY

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