25 August 2010

Cup of Cold Undies?

...surely one of the more ridiculous examples of unnecessary consumption and packaging!

Sourced from Business Unusual, 23 August 2010

'In reaction to one of the longest heat waves in Japan’s history stores everywhere have been stocking ice cold panties in disposable cups.

Is this some fetish or just a gimmick…how much relief can one get from cold panties?

I wonder, do stores provide a booth to put on your newly purchased, cold panties?

What about ice padded bras? Or ice packed boxers?'

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