20 November 2009

Viral Marketing Success Story‏

Alright - this is both goofy and GODDAMN annoying!

BUT - its been effective in terms of viral [pardon the pun!] marketing - nearly one million hits in six months!!!!

Anyone who is working to be a 'meme engineer' or change agent or influencer should be dissecting these kinds of things and using the criteria eg.

1. uses existing cultural reference [the song]
2. rhymes and mantras [word 'riffs']
3. goofy and annoying!
4. new perspective [from the pigs]

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